Sunday 30 March 2014

Thursday 14 March 2013

Royal Odyssey - Marketing Strategy adopted by Luxury Hotels


Hotel's don't promote suites in a big way in India.But this time Luxury hotels launched their 1st of this kind of Marketing Strategies to promote their schemes.Like take an expansive view of the Arbian Sea from the 31st floor of the Oberoi Hotel on Marine Drive.Relax in the lap of its extravagant 800 sq ft executive suite complete with a living room,a bedroom,a glass enclosed bathroom with an LCD. Oberoi is offering the opulent suite at a jaw dropping Rs 18,000 a night,72% less that the rack rate of Rs 65000/-.That's not at all.The offer includes complimentary breakfast,Wi-Fi & airport transfer in the Audi A8 Sedan.

Down south in the heart of Bangalore,Taj Vivanta is selling the deluxe suites at more than half the rate Rs 33,000 a night ---- at Rs 14,500.And Leela Palace Udaipur is offering its Royal Suites for Rs 70,000 for 2 nights.Which it otherwise sells for Rs75,000 a night.

Above example shows that Indian hospitality industries has started to adopt eye catching Marketing Strategies for their Royal suites to lure maximum visitors  to boost up revenue.

Buy 1 Car and get another absolutely Free


Surprised?????????? But its true.Indian Auto industry has been facing real thread in generating revenue in last few months due to market downturn.To gear up their sales fig. many dealers started to conceptualized different Marketing Strategies.Like one of the promotional scheme declared by a dealer of Skoda in Ahmedabad is ,if u buy a "Skoda Rapid" now then u will get a "Skoda Fabia" absolutely free.The only condition is that u will get the Fabia after 5 years.

Also in one of the promotional add of Volkswagen shows that if u bring any of your old car with an Re 1 coin you will get a Volkswagen Vento on the spot.No need to pay any money till 1 year.After that you can start to  payback the differential amount in 36 flexi installments.So its shows Indian Auto market has started to catch up certain Marketing gimmick to bounce back to their own track.

Thursday 28 February 2013

Amul (Taste Of India)-New Branding Strategy

Gujarat Co-Operative Milk Marketing Federation ( GCMMF) has been very much standout in keeping their Marketing Strategy of "Association" for promotion of their key Brand "Amul". After association with World Cup,Formula 1 and London Olympics,Amul brand is now set to energize the Indian Railways (IR) to appeal the youth.In its efforts to promote milk as World's original energy drink,Amul has started branding electric locomotives (engines) of Rajdhanis,Satabdis,Durontos & other superfast trains that chug across the length & breadth of the Country.This is really an unique style of promoting own brand from a homeground Co-operative organization.

Saturday 23 February 2013

Domino's Think Global Act Local Strategy


Well known Pizza specialist Domino's had added a new item in their menu named "Tacos".Domino's marketing strategy normally focused on introducing new product portfolio keeping in mind customer taste buds.By the time you are tired of eating all their regular stuff,they come up with a new item & you are tempted to try it.

"Taco" is a Mexican folded tortilla bread filled with various types of fillers like sauce.But Domino's really act smart bcoz they didn't introduced "Domino's Taco" as traditional Teco rather then made it more Indian.The inner layer consists of 2 slices of Aloo tiiki (For Veg) or Chicken slice (For non veg) layered with delicious cheese & outer layer just like Indian Paratha's. Basically we can say they tried to implement the traditional "Taco" concept but in "Indian style".Its really a good example of "Think Global but act Local" marketing strategy of  recent time.

5 - Star Services at 1 - Star Rate


Its an another blow from Air Asia ( Low cost Air Lines of Malaysia).Air Asia bringing its no-frills hotel chain "Tune" to India,as the charismatic entrepreneur expands their diverse business interests in Asian Market.Tune has floated 60:40 JV with IF&FS backed Apodis Hospitality to open 22 hotels in first phase.Tune claims to offer "Five star beds at One Star prices".In India it would offer room tariff at $ 50 a night or even lower.After successful creation of Low cost airline now they are going to set path breaking example in the field of Hospitality too.Its a classic example of Marketing Diversification Strategy in amalgamation with Skimming Strategy.

Friday 22 February 2013

Return of India's largest Conglomerate in Aviation Business


India has seen huge upswings as well as downswings in airlines fortunes over past few year.In last 3 years many Airlines either closed down like MDLR,Paramount,Kingfisher or hike  their  prices by certain airlines to beat current inflation in the price of ATF as well as Airport charges.

During such critical time one of the India's largest Conglomerate has explore opportunity to beat competition. Yes  after 60 odd years the Big Boss back to its battle field.India's "Tata group" tying up with Malaysian Low cost carrier "Air Asia" to provide more options & more competitive prices to Indian aviation market.The motto of this JV is to stimulate Indian market with lowest possible fares & also to trap the untouched locations".Its a fantastic example of Flanking Marketing Strategy in such critical conditions.