Gujarat Co-Operative Milk Marketing Federation ( GCMMF) has been very much standout in keeping their Marketing Strategy of "Association" for promotion of their key Brand "Amul". After association with World Cup,Formula 1 and London Olympics,Amul brand is now set to energize the Indian Railways (IR) to appeal the youth.In its efforts to promote milk as World's original energy drink,Amul has started branding electric locomotives (engines) of Rajdhanis,Satabdis,Durontos & other superfast trains that chug across the length & breadth of the Country.This is really an unique style of promoting own brand from a homeground Co-operative organization.
Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them. "The marketing concept holds that the key to achieving organisational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors"
Thursday 28 February 2013
Saturday 23 February 2013
Domino's Think Global Act Local Strategy
Well known Pizza specialist Domino's had added a new item in their menu named "Tacos".Domino's marketing strategy normally focused on introducing new product portfolio keeping in mind customer taste buds.By the time you are tired of eating all their regular stuff,they come up with a new item & you are tempted to try it.
"Taco" is a Mexican folded tortilla bread filled with various types of fillers like sauce.But Domino's really act smart bcoz they didn't introduced "Domino's Taco" as traditional Teco rather then made it more Indian.The inner layer consists of 2 slices of Aloo tiiki (For Veg) or Chicken slice (For non veg) layered with delicious cheese & outer layer just like Indian Paratha's. Basically we can say they tried to implement the traditional "Taco" concept but in "Indian style".Its really a good example of "Think Global but act Local" marketing strategy of recent time.
5 - Star Services at 1 - Star Rate
Its an another blow from Air Asia ( Low cost Air Lines of Malaysia).Air Asia bringing its no-frills hotel chain "Tune" to India,as the charismatic entrepreneur expands their diverse business interests in Asian Market.Tune has floated 60:40 JV with IF&FS backed Apodis Hospitality to open 22 hotels in first phase.Tune claims to offer "Five star beds at One Star prices".In India it would offer room tariff at $ 50 a night or even lower.After successful creation of Low cost airline now they are going to set path breaking example in the field of Hospitality too.Its a classic example of Marketing Diversification Strategy in amalgamation with Skimming Strategy.
Friday 22 February 2013
Return of India's largest Conglomerate in Aviation Business
India has seen huge upswings as well as downswings in airlines fortunes over past few year.In last 3 years many Airlines either closed down like MDLR,Paramount,Kingfisher or hike their prices by certain airlines to beat current inflation in the price of ATF as well as Airport charges.
During such critical time one of the India's largest Conglomerate has explore opportunity to beat competition. Yes after 60 odd years the Big Boss back to its battle field.India's "Tata group" tying up with Malaysian Low cost carrier "Air Asia" to provide more options & more competitive prices to Indian aviation market.The motto of this JV is to stimulate Indian market with lowest possible fares & also to trap the untouched locations".Its a fantastic example of Flanking Marketing Strategy in such critical conditions.
Strategic Square
Its consists of 4 major Marketing Strategies:
Defensive Marketing: For Market Leader
Offensive Marketing: For No.2 Companies
Flanking Marketing: For Smaller Companies
Guerrilla Marketing: For Local or Regional Companies
Defensive Marketing: For Market Leader
Offensive Marketing: For No.2 Companies
Flanking Marketing: For Smaller Companies
Guerrilla Marketing: For Local or Regional Companies
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