Well known Pizza specialist Domino's had added a new item in their menu named "Tacos".Domino's marketing strategy normally focused on introducing new product portfolio keeping in mind customer taste buds.By the time you are tired of eating all their regular stuff,they come up with a new item & you are tempted to try it.
"Taco" is a Mexican folded tortilla bread filled with various types of fillers like sauce.But Domino's really act smart bcoz they didn't introduced "Domino's Taco" as traditional Teco rather then made it more Indian.The inner layer consists of 2 slices of Aloo tiiki (For Veg) or Chicken slice (For non veg) layered with delicious cheese & outer layer just like Indian Paratha's. Basically we can say they tried to implement the traditional "Taco" concept but in "Indian style".Its really a good example of "Think Global but act Local" marketing strategy of recent time.
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