Royal Odyssey - Marketing Strategy adopted by Luxury Hotels

Hotel's don't promote suites in a big way in India.But this time Luxury hotels launched their 1st of this kind of Marketing Strategies to promote their schemes.Like take an expansive view of the Arbian Sea from the 31st floor of the Oberoi Hotel on Marine Drive.Relax in the lap of its extravagant 800 sq ft executive suite complete with a living room,a bedroom,a glass enclosed bathroom with an LCD. Oberoi is offering the opulent suite at a jaw dropping Rs 18,000 a night,72% less that the rack rate of Rs 65000/-.That's not at all.The offer includes complimentary breakfast,Wi-Fi & airport transfer in the Audi A8 Sedan.

Down south in the heart of Bangalore,Taj Vivanta is selling the deluxe suites at more than half the rate Rs 33,000 a night ---- at Rs 14,500.And Leela Palace Udaipur is offering its Royal Suites for Rs 70,000 for 2 nights.Which it otherwise sells for Rs75,000 a night.

Above example shows that Indian hospitality industries has started to adopt eye catching Marketing Strategies for their Royal suites to lure maximum visitors  to boost up revenue.

Buy 1 Car and get another absolutely Free

Surprised?????????? But its true.Indian Auto industry has been facing real thread in generating revenue in last few months due to market downturn.To gear up their sales fig. many dealers started to conceptualized different Marketing Strategies.Like one of the promotional scheme declared by a dealer of Skoda in Ahmedabad is ,if u buy a "Skoda Rapid" now then u will get a "Skoda Fabia" absolutely free.The only condition is that u will get the Fabia after 5 years.

Also in one of the promotional add of Volkswagen shows that if u bring any of your old car with an Re 1 coin you will get a Volkswagen Vento on the spot.No need to pay any money till 1 year.After that you can start to  payback the differential amount in 36 flexi installments.So its shows Indian Auto market has started to catch up certain Marketing gimmick to bounce back to their own track.