Hotel's don't promote suites in a big way in India.But this time Luxury hotels launched their 1st of this kind of Marketing Strategies to promote their schemes.Like take an expansive view of the Arbian Sea from the 31st floor of the Oberoi Hotel on Marine Drive.Relax in the lap of its extravagant 800 sq ft executive suite complete with a living room,a bedroom,a glass enclosed bathroom with an LCD. Oberoi is offering the opulent suite at a jaw dropping Rs 18,000 a night,72% less that the rack rate of Rs 65000/-.That's not at all.The offer includes complimentary breakfast,Wi-Fi & airport transfer in the Audi A8 Sedan.
Down south in the heart of Bangalore,Taj Vivanta is selling the deluxe suites at more than half the rate Rs 33,000 a night ---- at Rs 14,500.And Leela Palace Udaipur is offering its Royal Suites for Rs 70,000 for 2 nights.Which it otherwise sells for Rs75,000 a night.
Above example shows that Indian hospitality industries has started to adopt eye catching Marketing Strategies for their Royal suites to lure maximum visitors to boost up revenue.