India has seen huge upswings as well as downswings in airlines fortunes over past few year.In last 3 years many Airlines either closed down like MDLR,Paramount,Kingfisher or hike their prices by certain airlines to beat current inflation in the price of ATF as well as Airport charges.
During such critical time one of the India's largest Conglomerate has explore opportunity to beat competition. Yes after 60 odd years the Big Boss back to its battle field.India's "Tata group" tying up with Malaysian Low cost carrier "Air Asia" to provide more options & more competitive prices to Indian aviation market.The motto of this JV is to stimulate Indian market with lowest possible fares & also to trap the untouched locations".Its a fantastic example of Flanking Marketing Strategy in such critical conditions.
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