Its an another blow from Air Asia ( Low cost Air Lines of Malaysia).Air Asia bringing its no-frills hotel chain "Tune" to India,as the charismatic entrepreneur expands their diverse business interests in Asian Market.Tune has floated 60:40 JV with IF&FS backed Apodis Hospitality to open 22 hotels in first phase.Tune claims to offer "Five star beds at One Star prices".In India it would offer room tariff at $ 50 a night or even lower.After successful creation of Low cost airline now they are going to set path breaking example in the field of Hospitality too.Its a classic example of Marketing Diversification Strategy in amalgamation with Skimming Strategy.
Saturday 23 February 2013
5 - Star Services at 1 - Star Rate
Its an another blow from Air Asia ( Low cost Air Lines of Malaysia).Air Asia bringing its no-frills hotel chain "Tune" to India,as the charismatic entrepreneur expands their diverse business interests in Asian Market.Tune has floated 60:40 JV with IF&FS backed Apodis Hospitality to open 22 hotels in first phase.Tune claims to offer "Five star beds at One Star prices".In India it would offer room tariff at $ 50 a night or even lower.After successful creation of Low cost airline now they are going to set path breaking example in the field of Hospitality too.Its a classic example of Marketing Diversification Strategy in amalgamation with Skimming Strategy.
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