Gujarat Co-Operative Milk Marketing Federation ( GCMMF) has been very much standout in keeping their Marketing Strategy of "Association" for promotion of their key Brand "Amul". After association with World Cup,Formula 1 and London Olympics,Amul brand is now set to energize the Indian Railways (IR) to appeal the youth.In its efforts to promote milk as World's original energy drink,Amul has started branding electric locomotives (engines) of Rajdhanis,Satabdis,Durontos & other superfast trains that chug across the length & breadth of the Country.This is really an unique style of promoting own brand from a homeground Co-operative organization.
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